Outcomes Research
Manufacturers need to have well developed strategies for generating evidence and the publication of the evidence. The practice of medicine needs to evolve before a new technology becomes the standard of care and an unassailable publication and evidence generation strategy will help with the market uptake and adoption of new products. Developing and disseminating the proof of clinical superiority to payers and providers is one arm of a sound evidence and publication strategy.
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Key Outcomes Support Services Include: |
- Designing, implementing, and monitoring disease registries.
- Developing disease management strategies and tactics.
- Conducting clinical evaluations of new product technologies.
- Developing appropriate thought leaders and professional society support to ensure well designed successful clinical studies.
- Developing posters for professional society meetings and manuscripts.
- Assistance with developing presentations to present proof of clinical outcomes superiority to providers.
- Developing model health technology assessments.
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Developing and disseminating the proof of clinical superiority to payers and providers is one arm of a sound evidence and publication strategy along with the documentation of cost effectiveness and budget impact for payers and providers.
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Key Health Economics Services Include: |
- Conducting economic analyses throughout a product's life cycle to support managerial decision making and provider needs.
- Designing and implementing stand-alone economic studies.
- Performing "piggy-back" economic trials for collecting economic data in conjunction with clinical trials. We will assist you to include cost outcomes in IDE studies to develop an outcomes strategy cost effectively.
- Developing decision-analytic, cost benefit, and cost effectiveness models. Our experienced team develops academically robust yet pragmatic and transparent economic models.
- Performing return-on-investment (ROI) analyses.
- Publishing peer-reviewed health economic manuscripts.
- Developing interactive models for payers and key accounts.
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Market Positioning and Access Services Include: |
- Developing product launch strategies.
- Developing market access programs and interactive economic models for support of sales and marketing functions.
- Conducting market research to identify opportunities and obstacles that have the potential to affect a product's success.
- Performing qualitative research through interviews with key opinion leaders and clinical experts.
- Training the sales force to sell effectively and safely.
- Supporting the sales force to market clinical, cost, and reimbursement benefits of the technology to key accounts.
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